Category Archives: Product Promotion

You Push and I’ll Pull

What promotion strategy should you use: push or pull? The answer might be both. A pull strategy is defined as managing your promotional mix to encourage your customer to demand the product from the distribution channel such as a store or a distributor. The pull is driven by things such as advertising, coupons, or even…

Product Promotion

Unlike advertising and public relations which create publicity and awareness, product promotion delivers a call to action for a product, service, or event. Typically, the call to action is for the customer to buy now; often there is an incentive offered to encourage the customer to do so. The goal of product promotion is get…

Product Promotion Says Buy Now

Unlike advertising and public relations which create publicity and awareness, product promotion delivers a call to action. Typically, the call to action is for the customer to buy now; often there is an incentive offered to encourage the customer to do so. The goal of product promotion is get the product in front of the…