Category Archives: Competitive Analysis

Behavior Predicts Behavior

“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself you will succumb in every battle.” – Sun-Tzu, The Art of…

Things to Know About the Competition

You and your competitors have a common goal—all of you want to out sell the others in the marketplace. But, do you really know your competition? Here are things that you must know about your competition: 1. Who are your major competitors? This could be by product, so you might have many competitors. 2. How…