As a follow up to my last blog about driving web traffic with off-line activities, here are some ideas about how you might drive traffic to your website using the web.
1. Pay-Per-Click Advertising. This can be done with Google, Yahoo, MSN, and many others. If done right, this is cheap and effective.
2. Article Marketing. Write short articles for article directory sites such as EzineArticles.com. This improves search rank and creates frequency in a search. This is one of my secrets to success in web marketing.
3. Free Classified Ads. Post ads on free classified ads sites, such as Craigslist and Kijiji. These sites get incredible traffic and you will be found.
4. Blogging. My web business strategy is based on this method. It really works. Write with key words.
5. YouTube. YouTube is coming of age. A clever video can drive monster traffic to your site. If you have not been to YouTube recently, you will be blown away with the volume of content. It is no longer just a novelty site—you can do serious research there.
6. Forums and Social Networks: Pick forums related to your industry and site, and put links in your signature line so it appears in all your posts. These can be stand-alone sites, or “groups” on sites like MySpace, Facebook, LinkedIn, etc. Both forums and social networks are great web tools that have come of age, but you have to be a player to get the benefits. Get involved.
7. Blog Comments. Visit blogs that cover your industry or space and leave comments with your URL. Position yourself as a thought leader by commenting back to other bloggers.
8. Email Newsletters. While you may forward these to existing customers, they will get forwarded to buddy lists. This is viral marketing as its best.
9. Content Aggregators. Submit your content to aggregators. The easiest way to do this is to burn your feed to FeedBurner and enable the feature to distribute your feed to blog aggregators. There are many others. Do a search for content aggregators.
10. Blog Sites. Subscribe and post to blog sites like Digg and Delicious.
This is just a small list of the on-line activities that will that drive traffic to your site.
John Bradley Jackson
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