Niche Marketing With Passion

What I love about this example of niche marketing is the passion involved. The Corvette Mike staff all love Corvettes. The customers that buy cars there love Corvettes. It is “gear-head” heaven. The stores are a fountain of knowledge about the different years and model types. And, they offer every accessory desired for you to personalize your ride. They also can expertly certify your machine like no other dealership.

US Negotiation Style

As a negotiation lecturer and corporate trainer, I am often asked about “other cultures” and how we should accommodate the “differences” in negotiation style when dealing with Japan, China, Eastern Europe, Latin America, and Arab countries. While it is true that each country has its unique issues in negotiation, I have always answered this question…