What I love about this example of niche marketing is the passion involved. The Corvette Mike staff all love Corvettes. The customers that buy cars there love Corvettes. It is “gear-head” heaven. The stores are a fountain of knowledge about the different years and model types. And, they offer every accessory desired for you to personalize your ride. They also can expertly certify your machine like no other dealership.
The following changes will rock your marketing world:
Hispanic Revolution- Hispanics accounted for about half the growth in the U.S. population since 2000, according to a US Census Bureau report. The nation’s largest minority group is increasing its presence even faster than in the previous decade.
To be successful in Niche Marketing, you gotta follow these 10 rules:
The words we use to describe marketing and sales have changed over the years. Here is a quick vocabulary update:
As the world gets smaller, it is increasingly important to understand Chinese culture and business practices. For many entrepreneurs, sources of supply are frequently found in China, while others might look to China as a market for products.
Not everyone should get the honor of being your customer. Life is short, so why spend your valuable time with customers that are rude, slow to pay, or overly price sensitive?
It is cliché that the little things you do make the difference with your customer, but it is true.
“Change before you have to.” Jack Welch (1935- ) Businessman A wise friend of mine told me once that all good things last two years. It sounds a bit cynical, but I think what he meant was that there is a life cycle to all things including products, jobs, companies, and ideas. Implied in his…
Thank You. I cannot think of a more powerful phrase that is never said enough to our customers: thank you. And, it is so easy do. Here are a few ways to tell your customers thanks: 1. Call them. Yes, you will get a voicemail, but go ahead and leave a message. Say something like,…
As a negotiation lecturer and corporate trainer, I am often asked about “other cultures” and how we should accommodate the “differences” in negotiation style when dealing with Japan, China, Eastern Europe, Latin America, and Arab countries. While it is true that each country has its unique issues in negotiation, I have always answered this question…