The Power of the Brand

Brands are one of the most powerful tools used in business.  From restaurants to retail, almost any business can benefit considerably from a powerful brand image.  Brands communicate trust, professionalism, playfulness, or any other desired message.  The most powerful brands are simple and can stand the test of time. Global consulting firm Interbrand released the…

Candy is King – Especially During a Recession

The global candy market is a fascinating world, with large candy corporations often competing with regional candy favorites. Because of its low-cost and “comfort food” status, candy sales remain a powerful industry in an otherwise shaky economic climate. Candy is popular worldwide. According to a new January 2012 report by Global Industry Analysis, the top…