Mantras

Need a quick way to communicate the company mission or your personal mission? Then consider a mantra. Traditionally, a mantra is a sacred syllable, phrase, or verse associated with deep meditation or prayer. Applied to people and organizations, mantras help people focus on what is important. Nowadays, a mantra is three to five words about…

Price Strategically

Undoubtedly, pricing an offering is one of the more important decisions that an entrepreneur makes, yet it is my observation that it seldom gets much thought. Pricing decisions are often emotionally based and made quickly, while prices are long lived (like it or not). The market can dictate a price point or price range for…

Are There Too Many Blogs?

Earlier this year blog tracker Technorati estimated that there were 112.8 million active English language blogs. They also believe that there already 75 million Chinese language blogs. Of course, this begs a few questions. Are there too many blogs? Who really needs this much information? Who is reading this stuff? Why blog? These questions hit…