Double Dip?

The business press is worried about a double dip recession. Are you? There may be better questions to ask. For instance, what is a double dip recession? By the way, what exactly is a recession? Details. Details. A recession happens when growth of GDP (gross domestic product) goes negative. This usually happens after a period…

Advertising Goes Mobile

Advertising has struggled during the last decade with the traditional delivery formats all in decline: newspaper, magazine, network TV, and radio. Yet, all is not lost since the giant advertising industry looks like it has found a new savior in the tiny cell phone. More specifically, the Smartphone is a perfect delivery mechanism for brief…