I recently attended a workshop on public speaking moderated by Brian Collins of Ovat!ion, a training firm that helps business executives become better speakers. This session reminded me about how important it is for entrepreneurs to speak with confidence in front of groups.
Believe it or not, there are books written on the topic of email subject and sender lines. Can it really be that complicated? Well, some seem to think so.
A sensational headline? Maybe so, but advertising as we know it is going to change in a very big way because of new advances in technology. If you have read my book “First, Best, or Different” or you frequent this blog, you know that I am very critical of the current advertising model, since I consider it largely ineffective and grossly overpriced.
Niche marketing can take on many forms with the basic foundation being that the solution provides for an overlooked or underserved customer segment.
The essence of niche marketing is to a create solution for a market that is overlooked or not served at all. The market must be big enough to make a living, but not so big that everyone will want a piece of it. You need to listen and study the needs the mark. If your solution is on the mark, the market will reward you with referrals and will willingly pay higher prices.
It appears that iTunes read my blog because today they announced “iTunes Latino”, which is an area on their online store which is dedicated to Latin music, videos, audio books, and podcasts.
Every website owner wants to increase traffic to the website. The three most popular options are Search Engine Optimization, Pay Per Click Advertising, and Article Marketing.
If you can only ask your customers one question to determine their level of satisfaction with your product or service, you need to ask them “How likely would you be to recommend our company to a friend?” So says loyalty expert Fred Reichheld in his book “The Ultimate Question: Driving Good Profits and True Growth”.
You have are in the proverbial elevator and, low and behold, Bill Gates is standing right next you. Gulp! He turns your way and says, “So, tell me about your business.”
What should you say?
What I love about this example of niche marketing is the passion involved. The Corvette Mike staff all love Corvettes. The customers that buy cars there love Corvettes. It is “gear-head” heaven. The stores are a fountain of knowledge about the different years and model types. And, they offer every accessory desired for you to personalize your ride. They also can expertly certify your machine like no other dealership.