Have You an Affinity for Marketing?

Affinity marketing is marketing and promoting to a group of customers that have common interests. It usually involves getting other people or other firms to help you sell and promote your business. It can be as simple as an endorsement from one firm for another firm’s products. In exchange for this effort, the other party gets compensation or value. The effort or campaign to get
other party to help is often called an “affinity program”.

Advertising is Dead!

A sensational headline? Maybe so, but advertising as we know it is going to change in a very big way because of new advances in technology. If you have read my book “First, Best, or Different” or you frequent this blog, you know that I am very critical of the current advertising model, since I consider it largely ineffective and grossly overpriced.