Advertising is Dead!

A sensational headline? Maybe so, but advertising as we know it is going to change in a very big way because of new advances in technology. If you have read my book “First, Best, or Different” or you frequent this blog, you know that I am very critical of the current advertising model, since I consider it largely ineffective and grossly overpriced.

Niche Marketing With Passion

What I love about this example of niche marketing is the passion involved. The Corvette Mike staff all love Corvettes. The customers that buy cars there love Corvettes. It is “gear-head” heaven. The stores are a fountain of knowledge about the different years and model types. And, they offer every accessory desired for you to personalize your ride. They also can expertly certify your machine like no other dealership.