Keep a Brand Handbook

Your brand is your promise of value. It is often said that good brands have three primary characteristics: they are authentic, consistent, and differentiated. Of the three characteristics, staying consistent may be the hardest thing to do. With that said, the biggest internal challenge for a brand is with people and discipline. Unfortunately, as your…

Be True To Your Brand

Your brand is a promise of value. Strong brands build customer loyalty by being consistent, honest, and differentiated. Brands are built on consistency, which means that your customer gets the same product or service each time they choose to do business with you. For example, no matter where you buy a Coca-Cola, you know that…