Optimize Your Website

Your website must be usable and friendly while helping the visitor get what they want whether it is information, entertainment, or to solve a problem. This is the value proposition of your website—to immediately give the visitor what they want. Anything less and the visitor will just click away never to return again. Start by…

Product Promotion

Unlike advertising and public relations which create publicity and awareness, product promotion delivers a call to action for a product, service, or event. Typically, the call to action is for the customer to buy now; often there is an incentive offered to encourage the customer to do so. The goal of product promotion is get…

Click Fraud

Online advertising has been hailed as one of the most effective and economical ways to reach customers in the new millennium. Google Adwords, Google Adsense, and Yahoo! Pay-Per-click are three of the more common publishers of online advertisements. Recently, Click Forensics, a web market researcher, determined that 13.7% of clicks are fraudulent. Google and Yahoo!…