You have are in the proverbial elevator and, low and behold, Bill Gates is standing right next you. Gulp! He turns your way and says, “So, tell me about your business.”
What should you say? I think that you need to answer the following basic questions:
1. Who or what are you?
2. What problem does your product or service solve?
3. How is your product or service different?
4. What are the benefits of your product and service?
Sample answer:
“First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing” is a new book dedicated to helping entrepreneurs target, sell, and serve customer segments who have been underserved or overlooked. Using short, easy-to-read chapters written in plain English, the book demystifies the art of niche marketing. If you apply the book’s simple techniques and methods, your business will be rewarded with increased sales, higher profits, and happy customers.”
Let’s get real. Thirty seconds goes by quick, so you need to wordsmith this statement carefully and practice it dozens of times. Also, be prepared for Type-A people to interrupt you with questions. That’s Ok since that is buying signal.
Ready, set, go!
John Bradley Jackson
© Copyright 2006 All rights reserved.
Please visit my website at www.firstbestordifferent.com