Personal Note Cards

The internet age is one that has lost its personal touch, if not its humanity. Little personalization is done. Everything is digitized, automated, and delivered but is done without compassion or style. Letters are addressed to “Dear Occupant”; “Please insert your name here.” Seemingly, every letter received has a label created from a database by…

Déjà Vu

Have you ever had the feeling that you have experienced a sales and marketing challenge before, but were uncertain about what to do next?  Have the conventional tools become less effective for you? You tried direct mail, networking, print advertising, and cold calling. Nothing seems to work anymore. Welcome to the “new normal”. New and…

Why Blog?

Why do I Blog? I get asked this question a lot. Yes, it takes a lot of time and brain cells, both of which I have a very limited supply. To blog regularly requires research, fact checking, writing, and editing. It is hard work. And, yes, I don’t blog for the money; my blog is…

Selling With Integrity

Marketing campaigns, sales quotas, and sales awards are soon forgotten. Yet, your reputation seems everlasting; it is the essence of what others remember about you. How will you be remembered? Mark Twain said, “If you tell the truth you won’t have to remember anything”. This adage makes sense to me. I don’t want to have…

The New Busy

“Americans work longer hours than nearly anyone in the developed world, even the Japanese. For many professionals and corporate managers, the 40-hour work week is history; 60- to 80-hour work weeks are now the norm. Why do we work so much? The simplest answer is because we can.” This quote comes from the TV news…