US Negotiation Style

As a negotiation lecturer and corporate trainer, I am often asked about “other cultures” and how we should accommodate the “differences” in negotiation style when dealing with Japan, China, Eastern Europe, Latin America, and Arab countries. While it is true that each country has its unique issues in negotiation, I have always answered this question…

Viral Marketing

Also known as word-of-mouth marketing, viral marketing is a marketing technique that depends on people passing along a marketing message to others. This typically refers to the forwarding of advertising or promotional messages through email. In fact, the best and earliest example of viral marketing on the internet is the wildly successful email tool known…