If you ranked all the tools in the marketing tool bag, which include product promotion, pricing, advertising, personal selling, and public relations, you will find that reference accounts top the list in effectiveness. Reference accounts are the most believed and trusted form of marketing. Let your happy clients do your selling for you.
So, what does the “best” customer look like? One way to determine which customer/s are best is by creating what I call the “preferred customer profile”. Create a list of the criteria that are most important to you and your business.
Also known as word-of-mouth marketing, viral marketing is a marketing technique that depends on people passing along a marketing message to others. This typically refers to the forwarding of advertising or promotional messages through email.
Search engines enable your customers to find you on the web. But, how do they do that and what is important to them?
Pricing may be the most important decision that the entrepreneur makes. Often this decision is rushed and done by the seat of the pants. Most entrepreneurs think pricing is easy.
Naming your business or offering is a huge decision and one that you should research thoroughly, choose carefully, and test with your target market.
The best sales person is a happy customer; it sounds trite, but a happy customer is much more believable than your best sales pitch. If only you had more of them.
As you know, I am a big fan of blogging. Blogging is a terrific way to build your personal and corporate brand as a knowledge broker, which is my term for someone who writes or speaks on the interests, needs, or problems of a customer segment. Key to a successful blog is authenticity. This brings us to the subject of “flogs”.
The technology trade press has been raving about “Web 2.0” as the next big thing. But what is it really?
Unlike advertising and public relations which create publicity and awareness, product promotion delivers a call to action. Typically, the call to action is for the customer to buy now; often there is an incentive offered to encourage the customer to do so.