Author Marti Barletta recently coined the phrase “Prime Time Women” to describe women over 50 years old, which she says “was an attempt to move away from the misleadingly negative connotations of phrases like “mature women” or worse, “middle-aged women.”
When negotiating, it is legend that he or she who speaks first loses (or wins less). While I agree that “silence is golden”, you will often be required to make an offer to get the negotiation started.
Procter and Gamble, manufacturer of Dawn Liquid Dishwashing Detergent, has scored a public relations home run with their recent advertising campaign that describes how the International Bird Rescue Research Center endorses the use of Dawn to clean up birds that get “oiled” by oil spills.
I recently read “Women Don’t Ask: Negotiation and the Gender Divide”, a book written by Linda Babcock and Sara Laschever that explored the subject of women and negotiation. I was frankly shocked by the findings in this book.
The Japanese are world class negotiators and do business very differently than their American counterparts.
Turnover at the C-level is at an all time high, which is makes selling to this crowd harder and harder. It seems that just when you get to know them, or even get them to return your phone calls, they are history.
You may have heard or read the headlines about Google buying YouTube for $1.65 billion, but secretly asked yourself. “What the heck is YouTube?”
If you have frequented this blog, you may have read about the merits of “viral advertising”, which is a relatively new term that refers to marketing techniques that use social networks (i.e. MySpace, your e-mail buddy list, etc) to pass along messages, e-mails, or video clips.
Unless you have been living in a cave, you probably have heard about MySpace. Undoubtedly the best example of “social networking’, MySpace dominates the internet with over 100 million members. Membership is mostly teenagers and “twenty-somethings”, but the membership spans five-year-olds to grandparents. You may be next.
Affinity marketing is marketing and promoting to a group of customers that have common interests. It usually involves getting other people or other firms to help you sell and promote your business. It can be as simple as an endorsement from one firm for another firm’s products. In exchange for this effort, the other party gets compensation or value. The effort or campaign to get
other party to help is often called an “affinity program”.