A Promise of Value

Your brand is a promise of value. Excellent brands are unique, consistent, and authentic. Your brand’s uniqueness answers the question, “How is your offering different or better?” To be considered better or different than your competition, your offering must have at least one feature or benefit that is measurably better than the competition. A great…

Angel Investors

Angel investors are people who have the money to help start ups. This help comes at a high cost in that the angel typically takes a stake or ownership position in the start up in the form of equity or stock ownership. For the angel investor, the investment is more than just a pure investment;…

Choices

Which option shall you take? It is your choice. Choice is the process of deciding between options. Many people think that having choices is a positive thing since it gives you a feeling of control. Yet, choices can be confusing or frightening. If you have too many choices it can be daunting. What if you…