Negotiating Is Easy?

Negotiating is easy. The key to successful negotiation is to not think of your own wants and desires. Instead, give them your full attention. The biggest mistake that people make is to focus on their own interests and position/s  instead of trying to understand the interests or motivations of the other parties. As simple as…

Who Do You Trust?

According to a study by Millward Brown, Amazon.com is the top performing brand in the U.S. based on “trust” and “recommendation”. The study uses a “TrustR” standard to judge different companies, which it arrives at by asking consumers two questions – “how trustworthy is this brand?” and “would you recommend this brand?”. Running a close…