Negotiating Is Easy?

Negotiating is easy. The key to successful negotiation is to not think of your own wants and desires. Instead, give them your full attention. The biggest mistake that people make is to focus on their own interests and position/s  instead of trying to understand the interests or motivations of the other parties. As simple as…

Who Do You Trust?

According to a study by Millward Brown, Amazon.com is the top performing brand in the U.S. based on “trust” and “recommendation”. The study uses a “TrustR” standard to judge different companies, which it arrives at by asking consumers two questions – “how trustworthy is this brand?” and “would you recommend this brand?”. Running a close…

What Really Motivates Us?

A new book called “Drive” by Dan Pink challenges us to rethink what really motivates us. In a nutshell, simple mechanical tasks can be encouraged with rewards such as money. A factory worker who assembles items repeatedly may respond very positively to cash bonuses for quality or quantity goals achieved. Yet, as tasks become more…

CEOs and Social Media

A lot gets written about social media and how companies do or don’t use it effectively. Seldom do you find evidence of how CEOs have responded to or embraced it. My favorite social media blog, Mashable, offers some insight with this article: “How CEOs are Using Social Media for Real Results.” http://mashable.com/2010/06/14/ceos-social-media-real-results/ John Bradley Jackson…

Personal Note Cards

The internet age is one that has lost its personal touch, if not its humanity. Little personalization is done. Everything is digitized, automated, and delivered but is done without compassion or style. Letters are addressed to “Dear Occupant”; “Please insert your name here.” Seemingly, every letter received has a label created from a database by…