Writing Better

“The difference between the almost right word & the right word is really a large matter–it’s the difference between the lightning bug and the lightning.” – Mark Twain Writing better copy for websites, brochures, and business letters is hard work, but the impact is remarkable. Here are a few best practices to consider: • Hire…

Brands Promise Value

Your brand is what people think you are. It answers the questions, “How you are expert?”, “How are you different?”, and “Why are you valued?” Successful brands are authentic, differentiated, and consistent. Brands are authentic when they are real and natural. Fabricated brands seldom live for long. No pretense or fibs allowed here. You cannot…