“Whether you are looking for a vintage 1953 Corvette—or the latest Corvette model—Corvette Mike is your one-stop shop for anything Corvette. Leader of the Pack since 1982, Corvette Mike is one of the world’s leading Corvette dealers who has earned a reputation of unsurpassed integrity and expertise. Corvette Mike buys and sells throughout North America, Hawaii, Japan, and Europe, thereby assuring you the largest inventory of quality Corvettes to choose from.”

So says the website for Corvette Mike, an internet and bricks & mortar automobile dealership which specializes only in used Corvettes. They sell used Corvettes, parts, accessories, along with dreams to a few special customers who know exactly what they want. When you test drive a car from Corvette Mike, you know that it is pre-screened and in fabulous condition. Pricing is at a premium for the peace of mind that the car is certified as “cherry”.

What I love about this example of niche marketing is the passion involved. The Corvette Mike staff all love Corvettes. The customers that buy cars there love Corvettes. It is “gear-head” heaven. The stores are a fountain of knowledge about the different years and model types. And, they offer every accessory desired for you to personalize your ride. They also can expertly certify your machine like no other dealership.

It is a perfect example of a successful niche market business; check it out http://www.corvettemike.com.

John Bradley Jackson
© Copyright 2006 All rights reserved.
Please visit my website at www.firstbestordifferent.com

About the author
Leave Comment

Your email address will not be published. Required fields are marked *

clear formSubmit

This site uses Akismet to reduce spam. Learn how your comment data is processed.