Crowds Are Dumb

“If everyone is thinking alike, then somebody isn’t thinking.” – George Patton, US General during WW II Please extend my apologies in advance to James Surowiecki, the author of “The Wisdom of Crowds”. His best selling book suggests that groups make better decisions than any made by a single member of the group. To this…

Tell Me a Story

There may no more powerful communication tool than a story well told. A story is not a PowerPoint presentation or a canned pitch or a memorized speech. It is as it sounds: a plain English parable with a beginning, middle, and end. Stories help people understand and make sense of what you are selling. A…