Does Your Customer Trust You?

Long term customer relationships are built on trust. Trust is the single most important ingredient in a successful long-term selling relationship. Trust is the belief that you will do your part, that you will deliver what you promise and that you will fulfill your obligations in the relationship. These commitments can be in writing, verbal,…

Experiential Marketing

Experiential Marketing, sometimes called “XM”, is a trendy term used in the business press to describe a category of marketing activities that requires a direct encounter with a customer. This direct encounter is different from the majority of marketing activities which are mostly passive in nature. For example, advertising is a very passive medium that…