Gratitude is Good for You

Evidence suggests that people who experience and practice gratitude are happier.  They sleep more soundly, have fewer medical problems, and report strong relationships with friends and family. Hofstra University researchers expanded the research to show how gratitude brings many benefits to children and adolescents.  Grateful kids are overall more satisfied with their friends and family,…

Words and Advertising

Certain words convey certain emotions. But not all words are created equal; some combinations of words work better than others to convey certain emotions or themes. An advertiser might lure shoppers to a big sale by saying, “Hurry! This is a limited time offer!” It would not be as effective if the advertiser said, “Want…