Every successful firm needs a Unique Value Proposition (UVP) which is fancy marketing talk for the reason a customer will choose to buy your offering. If you don’t have a UVP it means that your offering is a pure commodity and you should not be reading this blog—I cannot help you.
A UVP states your product’s difference/s that are valued by the customer. These differences can be almost anything. For example, they can include:
- Superior service
- Greater product availability
- Higher quality
- Better performance
- Greater durability
- Respected image / prestige
- Technology leadership
- Satisfaction guarantee
- Lower cost
- Faster delivery
- More customer support
Think of a UVP as your special ingredient your business uses to prevent from becoming a “commodity.” It should leap off the page and demand attention from your buyers since this is why they will buy now. online casino spielonline spielkasinowww online casinoonline slotmaschinen spielenvideo poker regelnonline gewinnenkasino gamecasino tropez bonus codekostenloses freispielcasino roulette spieldas beste online casinoamerikanisches roulettespielen im casinoparty casino bonus,casino tropez bonus,casino bonusbaccarat spielenonline casino geldroulette spielregelonline casinos roulettegluck spielvideo poker strategyonline casino liveglucks spielewww gratis poker detexas holdem splitonline poker mit spielgeldparty poker deposit bonus codefull tilt poker bonus codetexas holdem poker rulespoker gratis geldpoker com bonusbonus für pokerpoker net downloadonline poker deutschparty poker deposit bonustexas holdem wertungparty poker no depositempirepoker bonusparty poker registrierungs bonustexas holdem bottexas holdem downloadparty poker departie poker netonline poker ohne anmeldenbetandwin pokergratis 7 card stud spielenparty poker einzahlungs bonuspoker regeln raise7 card stud strategyholdem poker handsonline poker freerolls The challenge is to find that one thing that makes your offering different—that is all that you need to be chosen by your target market.
You could analyze the competition; generally this is wasted time since they probably don’t have the answer. Your customers know the answer or will help you find it. Determine their pains or unfulfilled needs. Start focusing on what they cannot get but need.
If you have no differentiator, create one. Think about it. When you go to the super market to buy milk, you still have to make a choice whether it is price, packaging, low fat versus whole milk, or soy product. Pick the most unique aspect or benefit of your product and focus your marketing messaging there.
People buy because of your offering’s uniqueness not because it is the same as others. Be different.
John Bradley Jackson
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