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Facebook, LinkedIn and Twitter have replaced the water cooler as the customer hangout. Business owners need to understand that social networks have quickly become the preferred way to communicate for many people. This means that many of the conventional ways to promote and sell products and serices don’t work so well anymore.
Public Relations 101: Class is in session. First, crash the plane. Second, declare the pilot a hero for not killing everyone. Third, blast the media with images of grateful passengers all chanting, “we did not die today.” Fourth, repeat as necessary until everyone forgets that the plane was not supposed to crash in the first…
Public Relations 101: First, crash the plane. Second, declare the pilot a hero for not killing everyone. Third, blast the media with images of grateful passengers all chanting, “we did not die today.” Fourth, repeat the PR spinning until everyone forgets that the plane was not supposed to crash in the first place. Delta Flight…
Business plans are great but many potential investors don’t read the whole plan. Many choose to read the executive summary and scan the rest of the plan. If that is the case, then your executive summary needs to tell whole story. As simple as it sounds, the executive summary is a summary of the business…
The marketing mix or the “4 Ps” were coined by author E. Jerome McCarthy in the 1950s and they are marketing gospel today: product, place, price, and promotion. • Product is the goods, services, or solutions that the provider delivers. This is really the end game for the entrepreneur since it is all about the…
1 Out 3 Minutes on the Web is on Facebook. Facebook is the real deal. In fact, it is changing our culture, our recreation, and our work. It consumes us.
Don’t believe me? Read on. Check out the blog on my new book website www.dejanewmarketing.com.
John Bradley Jackson
© Copyright 2010
All rights reserved
Facebook is the real deal. In fact, it is changing our culture, our recreation, and our work. It consumes us. Don’t believe me? Read on. Market research firm Morpace says, “U.S. Facebook users are on the (Facebook) site for 1 of every 3 minutes of time spent online. Users 18 to 34 years old spend…
Why Do You Exist? Now that is a heavy question, is it not? Yet, there must be some reason that you are here on this planet at this time. This type of question can motivate some to study philosophy and others to enter the seminary. Or, you could consider good old fashioned denial and avoidance…
American use of land line phones and television is significantly down from previous years. According to Pew Research Center, only 74% of U.S. households have a land line phone in 2009, down from over 97% in 2001. This contrasts to 82% of Americans who now carry cell phones, which is up over 53% since 2000.…