Search Engine Optimization

A collection of 22 posts

Advertising

A Google-dominated World

Google remains the undisputed leader in search. Despite the efforts of competitors like Microsoft’s Bing and lesser known engines, Google continues to dominate the market. As of 2025, it controls over 90% of global search traffic, shaping how people access information and how businesses reach customers. Google’s ranking

Search Engine Optimization

Social Optimization for Your Website

It is important to make your website friendly for social sharing. This means being flawlessly connected to social networking websites, and encouraging social interaction on your website in general. We’ll address both aspects of social optimization and also provide some general tips. Make it easy for users to interact

Search Engine Optimization

What is SEO? I Mean Really?

Most of us have heard of SEO and know that it’s important if you have a website, but few truly understand how SEO, or “search engine optimization” really works. Let’s de-mystify the elusive process of SEO. The goal of SEO is to promote a website through the use

Branding

Domain Names

Your domain name is your online identity. It is the first thing people know about your website and therefore it is the first thing people know about you as an online presence. Like it or not, before someone even reaches your home page, they have already made a judgment about

Search Engine Optimization

How Search Engines Really Find You in 2025

Search engines are still the primary way customers discover you online. But the way they decide who gets found has evolved a lot. At its core, the goal hasn’t changed: if your website can’t be found, it might as well not exist. The biggest search engines today such

Branding

Name That Domain

A good domain name should have the following elements: It should be easy to spell. Avoid hyphens, double letters or funny spellings. Hyphens get confused with underscores. Double letters can cause confusion. Unusual or clever spelling gets us all in trouble. Domains ending in .com are preferred but .net and

Search Engine Optimization

Websites Need SEO

To be successful online and generate profit for your company you must have lots of customer traffic and it needs to be the right people. Yet, getting your site the right visitors is no simple task. An incredible looking website is useless if the web designer did not consider search

Search Engine Optimization

Keywords and Your Website

Keywords are how people find you on the web. They function as the language of online search and are a must have feature on your site. The critical question to ask is what are the keywords used by your customers and prospects when they want to find you? The process

Search Engine Optimization

How the Web Was Won

If the internet is the Wild West, then search engines are the gunslingers---they decide what sites will be visited or not. If the search engines don’t like your site, you just won’t get found. If you look at the market share of the search engines, Google is by

Search Engine Optimization

Does SEO Fool the Search Engines?

Google, Yahoo!, MSN, ASK, and AOL are getting smarter. Trying to fool the major search engines is getting harder to do as the major search engines continue to upgrade and refine the search algorithms to determine rank on web searches. Most website owners rely upon the expertise of Search Engine

Advertising

Pay Per Click Advertising 101

Pay per click is a form of advertising found on search engines, advertising networks, websites and blogs. The advertiser pays when a visitor actually clicks on an “ad” to visit the advertiser's website. Advertisers bid on keywords or terms that they believe that their target customers use to

Search Engine Optimization

How to Drive Traffic to Your Website

According to marketing guru Seth Godin, if there are 2 million Google matches for a search, the number one match gets 10,000 times more traffic as the number 40 match in the search. What this means is that if you don’t make it to the first 2 pages

Search Engine Optimization

Google Rolls Out Universal Search

Just when you thought your website was fully optimized, Google has decided to change their search engine ranking algorithm--- again. Now, more than ever, it makes sense to look for help with search engine optimization (SEO) since what worked last year won’t be working as well in 2008. Google

Search Engine Optimization

Fish or Link Bait

Link baiting lures website visitors to leave URLs on a website. The reward for the website is a higher ranking by the search engines. The major search engines have algorithms for ranking that includes the quantity and the quality of inbound links for an individual website. The goal for the

Article Marketing

Create Website Traffic with Article Marketing

Article marketing is one of the best ways to optimize your website, create new sales leads, and to garner new publicity. The really good news is that it is free and relatively easy (OK, it does take some time and a few brain cells). If you are not familiar with

Search Engine Optimization

Online Everything

Everything is online. If this is not the case for your business, it probably means you are going out of business. Since you are reading this blog, you are probably on the right track. Here is my story. Call it mid-life crisis, but a few months ago I was desperate

Search Engine Optimization

How Search Engines Work

Search engines enable your customers to find you on the web. But, how do they do that and what is important to them?

Advertising

Traditional Retail Advertising is Ineffective

A recent online study by Deloitte and Touche uncovered that two thirds of store visits during the 2006 holiday season were not influenced by holiday advertising. It turns out that most consumers picked stores because of their pre-existing familiarity with the stores and the stores locations. Additio

Article Marketing

Article Marketing is Free and Easy

Article marketing is one of the best ways to optimize your website, create new sales leads, and to garner new publicity. The really good news is that it is free and easy (OK, it does take some time and a few brain cells).

Search Engine Optimization

Search Engine Optimization

As a "solopreneur" who writes, speaks, coaches, and consults on the subjects of marketing and negotiation, I find myself spending more and more time working on my website since it is my main channel of distribution. My website and this blog help me build my brand with people who don’t me personally.

Search Engine Optimization

SEO, Pay Per Click Advertising, Or Article Marketing: What Works Best?

Every website owner wants to increase traffic to the website. The three most popular options are Search Engine Optimization, Pay Per Click Advertising, and Article Marketing.

Search Engine Optimization

Search Engine Optimization Is No Longer Optional

If you have a website it must be optimized to be useful. This means that your website must be designed to be found by the major search engines, especially Google. While search engine optimization (SEO) is a fuzzy term with many definitions, you need to do the following for six