To be successful online and generate profit for your company you must have lots of customer traffic and it needs to be the right people. Yet, getting your site the right visitors is no simple task. An incredible looking website is useless if the web designer did not consider search engine optimization (SEO) when building the site or if they lacked the knowledge to successfully implement a SEO strategy.
As odd as it sounds, artistically designed websites can be totally ignored by the search engines. Worse, they are a waste of time and money. Yes, they may be beautiful, but if no one finds it, nothing is really accomplished.
So, how can your company avoid wasted effort and become a major player online? It’s a lot easier than you might think. First, contact a qualified search engine marketing firm and have them take a look at your existing web site or discuss your needs for developing a new web site. They should be able to explain all SEO techniques currently used to gain page rank for your site. This can save your company time, dispel numerous myths about search engine algorithms and help you understand how algorithms are actually used to index your website for “Search Relevancy”.
Major search engines like Google, Yahoo and MSN utilize algorithms to sort through millions of websites to identify the most relevant match to a user’s search query. If your company has done a good job at identifying the product features and services that you intend to market online, a SEO professional can tweak your website’s code to let the search engines know your website is in business. It’s that simple.
The hard part comes in developing an effective SEO strategy that will continue to keep your website listed at the top of the search engine results pages. This is where the proper selection of keywords, the creative use of domain names, the building of external links and the inclusion of unique content can set your company’s website apart from the rest.
There are literally hundreds of techniques that may be implemented including validating and minimizing code, renaming pages, writing quality web copy, making good use of heading tags, etc—of which the average web designer knows almost nothing about.
My recommendation: fire your brother-in-law who has been working on your website part time and hire a professional web developer who is also a SEO expert.
John Bradley Jackson
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