Keywords are how people find you on the web. They function as the language of online search and are a must have feature on your site.
The critical question to ask is what are the keywords used by your customers and prospects when they want to find you? The process to determine these terms involves reviewing actual searches from live data bases. This helps make a good understanding of the actual keyword phrases and patterns of search used by your customers. This information helps you decide on website content creation and Pay-per-Click advertising with Google AdWords, Yahoo! Search Marketing, and others.
A great website is optimized by adding heavily used keywords that relate to your business. You need to be sure to integrate your top searched keywords and phrases into the content of your site. The words must be relevant and read as normal copy. Don’t get overly creative since the search engine spiders are smart and will see through a ploy to stuff keywords in your web content.
If you think your copy does not make sense when you read it, you will need to fix it. To verify the readability of your copy, have a unbiased third party verify that your copy reads well.
Keywords are great but don’t over do it.
John Bradley Jackson
© Copyright 2009 All rights reserved.
Just grabbed the feed… thanks for posting this.
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