Keywords are how people find you on the web. They function as the language of online search and are a must have feature on your site. The critical question to ask is what are the keywords used by your customers and prospects when they want to find you? The process to determine these terms involves…
If the internet is the Wild West, then search engines are the gunslingers—they decide what sites will be visited or not. If the search engines don’t like your site, you just won’t get found. If you look at the market share of the search engines, Google is by far the most dominant. The market share…
Google, Yahoo!, MSN, ASK, and AOL are getting smarter. Trying to fool the major search engines is getting harder to do as the major search engines continue to upgrade and refine the search algorithms to determine rank on web searches. Most website owners rely upon the expertise of Search Engine Optimization (SEO) consultants to help…
Pay per click is a form of advertising found on search engines, advertising networks, websites and blogs. The advertiser pays when a visitor actually clicks on an “ad” to visit the advertiser’s website. Advertisers bid on keywords or terms that they believe that their target customers use to find information on products or services. When…
According to marketing guru Seth Godin, if there are 2 million Google matches for a search, the number one match gets 10,000 times more traffic as the number 40 match in the search. What this means is that if you don’t make it to the first 2 pages of a search, you won’t be found.…
Just when you thought your website was fully optimized, Google has decided to change their search engine ranking algorithm— again. Now, more than ever, it makes sense to look for help with search engine optimization (SEO) since what worked last year won’t be working as well in 2008. Google has shaken things up by introducing…
Link baiting lures website visitors to leave URLs on a website. The reward for the website is a higher ranking by the search engines. The major search engines have algorithms for ranking that includes the quantity and the quality of inbound links for an individual website. The goal for the website is to have many…
Article marketing is one of the best ways to optimize your website, create new sales leads, and to garner new publicity. The really good news is that it is free and relatively easy (OK, it does take some time and a few brain cells). If you are not familiar with article marketing, it is the…
Everything is online. If this is not the case for your business, it probably means you are going out of business. Since you are reading this blog, you are probably on the right track. Here is my story. Call it mid-life crisis, but a few months ago I was desperate for a red Corvette. The…
Search engines enable your customers to find you on the web. But, how do they do that and what is important to them?