Traditional Retail Advertising is Ineffective

A recent online study by Deloitte and Touche uncovered that two thirds of store visits during the 2006 holiday season were not influenced by holiday advertising. It turns out that most consumers picked stores because of their pre-existing familiarity with the stores and the stores locations. Additionally, the products purchased were researched on the internet.

Search Engine Optimization

As a “solopreneur” who writes, speaks, coaches, and consults on the subjects of marketing and negotiation, I find myself spending more and more time working on my website since it is my main channel of distribution. My website and this blog help me build my brand with people who don’t me personally. Generally, my website (or my blog) is the first point of contact with my target customer. The challenge on the internet or in the blogoshere is how to be found.