A recent online study by Deloitte and Touche uncovered that two thirds of store visits during the 2006 holiday season were not influenced by holiday advertising. It turns out that most consumers picked stores because of their pre-existing familiarity with the stores and the stores locations. Additionally, the products purchased were researched on the internet.
Article marketing is one of the best ways to optimize your website, create new sales leads, and to garner new publicity. The really good news is that it is free and easy (OK, it does take some time and a few brain cells).
As a “solopreneur” who writes, speaks, coaches, and consults on the subjects of marketing and negotiation, I find myself spending more and more time working on my website since it is my main channel of distribution. My website and this blog help me build my brand with people who don’t me personally. Generally, my website (or my blog) is the first point of contact with my target customer. The challenge on the internet or in the blogoshere is how to be found.
Every website owner wants to increase traffic to the website. The three most popular options are Search Engine Optimization, Pay Per Click Advertising, and Article Marketing.
If you have a website it must be optimized to be useful. This means that your website must be designed to be found by the major search engines, especially Google. While search engine optimization (SEO) is a fuzzy term with many definitions, you need to do the following for six things: 1) Keywords- These are…