A few days ago I wrote about the “New Millennium Marketing Mega Trends” (i.e., October 27th, 2006). I wrote, “The following changes will rock your marketing world: Hispanic Revolution- Hispanics accounted for about half the growth in the U.S. population since 2000, according to a recent US Census Bureau report. The nation’s largest minority group is increasing its presence even faster than in the previous decade. Contrary to popular belief, births have overtaken immigration as the largest source of Hispanic growth. If you are not marketing your products with this “minority” in mind, you are making a big mistake amigo”.

Well guess what? It appears that iTunes read my blog because today they announced “iTunes Latino”, which is an area on their online store which is dedicated to Latin music, videos, audio books, and podcasts. The iTunes store is the world’s leading digitial music outlet with 1.5 billion songs sold since its launch.

Rather than just a knee jerk reaction to my blog, iTunes says that this expansion was a response to the growing market for this genre of Latin digital products. They believe that half of Hispanics are internet users and that this number is increasing. I think they smell the money.

The biggest minority in the US has muscle. Are you marketing to Hispanics? You had better consider this market pronto, amigo.

John Bradley Jackson
© Copyright 2006 All rights reserved.
Please visit my website at www.firstbestordifferent.com

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