If your goal is to reach as many people in your target demographic as possible, then here’s the bottom line: Know your audience. For many people, this means posting during high-traffic times online. Research firm iMedia Connection says that page views fluctuate based on the time of day. The lowest point is usually in the…
From mouse pads and bottle openers to lip balm and mints, you probably have more promotional products at your home or office than you realize. These useful items quietly advertise their parent company through logos and slogans imprinted on the objects. Traditional promotional products can be effective, and are certainly better than nothing, but think…
A recent article titled “The Busy Trap” by New York Times columnist Tim Kreider got me thinking about the busyness in my own life and the current state of what I call “new age marketing.” This is a powerful article and it sadly describes my own busyness. Yet, I was not always this busy. I…
Even if you have never heard the term “promotional product”, you have undoubtedly used them. Promotional products usually have a company’s logo on it. Traditional promotional products include pens, T-shirts, USB drives, coffee mugs, refrigerator magnets, and more. Notice that all these items are cheap to purchase and distribute, but are they are all items…
The short answer: not very long at all. When you post a link or something else online, you have probably noticed that people will “Like” or comment mostly within the first few hours after posting. After a couple of days, the post is all but forgotten, and the chances of anyone noticing it then are…
My spam filter let an e-mail from am “unknown sender” named Jesus get through to my mail box today. My first reaction was to immediately delete it or hit the spam key, but instead I opened it. I thought to myself, “What if…?” What if the “big guy” had something to tell me? Would he…
Contrary to popular opinion, large e-mail databases are typically not better. Often large databases will include “dead” e-mail addresses which exaggerate the “monetary value” of the list. It makes good business sense to cull your list regularly. This includes a prompt management of “opt-out requests” which are people who are not receiving value from the…
A highly effective marketing technique used by successful e-mail marketers is to personalize the e-mail letter. This personalization can be accomplished in many ways. One way to personalize an e-mail letter is to use the recipient’s organization logo or web site. The purpose of a personalized image is to provide a familiar frame of reference…
For many e-mail and web marketers the youth market represents a major financial opportunity. Yet, the legal risks are high. The website “Xanga” was recently fined $1 Million for COPPA violations, for repeatedly allowing children under 13 to sign up for the service without getting their parent’s consent. The Children’s Online Privacy Protection Act of…
Writing great e-mail marketing copy is hard work. You can always outsource it to a professional copywriter, but you will discover that the good ones are already booked and that they are very expensive. If your budget dictates doing this writing in-house, here are a few ideas, in no particular order. Great writing requires great…