John Bradley "JJ" Jackson - John Bradley "JJ" Jackson (Page 9)

The Web is Hard and Expensive

Many people cling to an old fashioned notion that the web is easy and cheap. The new reality is that the web is hard and expensive. The first goal of a website is to be found and that means building a website that is optimized for search. With Google commanding

Social Media

Social Media Pundits Say Greed is Dead

Social media is reporting a new normal in society's view of money and success. The greed of the dotcom era seems to have been replaced by a new set of priorities which favor trust and authenticity. If this is true and we are having a cultural shift in

Pricing

Perceived Value Pricing

“Perceived Value” pricing is pricing for a product or service at a level that reflects the potential savings, the highest satisfaction level, or the maximum use that a client will receive from the purchase and the use of the product or service. Overall, price is set at the highest level

Mission and Vision

A Life With Purpose

"May you live all the days of your life." -Jonathan Swift What is your purpose? Stop for a moment and answer that question. I know that sounds pretty heavy and it is. Life is truly short (unless that reincarnation thing is for real). Roll with me for a

Entrepreneurship

Nurturing Creativity in Your Work

While just surviving may be a first priority for many businesses today, the “new normal” in 2010 also presents an unique opportunity for growth and profitability. Businesses with a vision of new growth and profits will need to nurture entrepreneurship and create an environment that offers room for creativity and

Entrepreneurship

What if All Kids Became Entrepreneurs?

In America, a kid drops out of high school every 9 seconds…What if they didn’t? This is the compelling question behind award-winning filmmaker Mary Mazzio’s newest project “Ten9Eight”, a thought provoking film which tells the inspirational stories of several inner city teens (of differing race, religion, and

Social Media

Twitter Lives On

"The faintest writing is stronger than the strongest memory." * Chinese proverb In the last two years much has been written and commented about Twitter. The thing that we must remember is that Twitter is written. Written words last a long, long time. And, that is the power that

Strategy

Déjà New Marketing

I just finished my new book “Déjà New Marketing: Increase Sales with Social Media, Search Marketing, E-mail Marketing, Blogs, and More”. It is now with the publisher and should be available in 120 days or so. The book took 3 years to write and is an update to my first

Email Marketing

Deja New Marketing

I just finished my new book "Déjà New Marketing: Increase Sales with Social Media, Search Marketing, E-mail Marketing, Blogs, and More". It is now with the publisher and should be available in 120 days or so. The book took 3 years to write and is an update to

Trends

100 Things to Watch in 2010

Courtesy of Alex Rutledge, CSUF Entrepreneur. Take a look at this list of trends that are good, bad, or interesting: http://www.openforum.com/idea-hub/topics/marketing/article/100-things-to-watch-in-2010-and-the-40-that-might-matter-to-your-business-ann-handley John Bradley Jackson Top Dog The BirdDog Group © Copyright 2010 All rights reserved.

Pricing

Alcohol Consumption Drops in Q4/09

It is legend that in good times people drink (alcohol) a lot and when times are bad they drink even more. Yet, for the first time in recent memory, alcohol sales dropped in the fourth quarter during the holiday season. According to Jerry Hirsch of the LA Times in the

Competitive Advantage

Niche Market Businesses Are Rare

According to Startup Nation, “surveys have shown that fewer than 12 percent of all online businesses sell a unique product or service”. Everything else is a commodity with lots of competition. If you disagree with statement, go to eBay and do a search for a made up product. Let’s

Social Media

"What's the ROI on Social Media?"

A lot of people ask me about the value of social media and if it really applies to the the B2B space. My answer is yes. Absolutely. Watch this video now: http://www.youtube.com/watch?v=ypmfs3z8esI John Bradley Jackson The BirdDog Group

Uncategorized

Cowboy Values and Entrepreneurs

I just finished reading a book called "Cowboy Values: Recapturing What America Once Stood For" by James P. Owen. While I chose this book for my own reading pleasure, it became immediately apparent to me about how the values of the American cowboy described by Owen need to

Blogging

Why People Prefer Blogs Over Books

People prefer blogs over books. While there may be many different reasons for this preference, my guess is that the most important blog characteristic is that most blogs are short --- probably less than 500 words. Shorter is better. First, let’s examine books. According to an Associated Press Poll

Sales Management

Your Sales Staff May Be Vulnerable

As you know, the recession has taken its toll on workers. Those who remain employed are openly unhappy about things. A recent study found that 71% of employees intend to find a new job when the market turns around. Sales people are no exception. Of all the job categories, sales

Search Engine Optimization

Google Dominates Search

Google is the big dog of search on the web. No other firm really counts. Here is why. ComScore, a leading score keeper on the web, just released its tabulation of the U.S. search marketplace. According to ComScore, "In September 2009, Americans conducted 13.8 billion core searches,

Article Marketing

Article Marketing: An Organic SEO Tool

As many of you know, I have been a big fan of article marketing as a way to position yourself as a thought leader while creating some great publicity. I softened this position about a year ago when Google started making deductions to site rank for duplicate content. In the

Ethics

Tell the Truth

The Lakota Sioux have a saying that reads "Mitakuye Oyasin". It means we are all related or come from the same place. This infers that everyone deserves respect and we that we need to be truthful with each other. Tell people the truth and you will get what

Guarantee

Plan on Living to 100 Years

"If current life expectancy trends continue, more than half of babies born in rich nations since 2000 will live to 100 years of age, and they'll have less disability than elderly people in previous generations. That's the conclusion of researchers who found that increases in

Public Relations

Demand for Super Yachts on the Rise

LONDON, England (CNN) -- Demand for the world's largest, most expensive yachts is on the rise ahead of the Monaco Yacht Show this week. "We've gotten the strongest forward order book that we've ever had. It's the best outlook we'

Business Planning

Schedule Only 50% of Your Day

"Every leader should routinely keep a substantial portion of his or her time—I would say as much as 50 percent—unscheduled. ... Only when you have substantial unscheduled time will you have the space to reflect on what you are doing, learn from experience, and recover from your inevitable

Social Networking

Is Social Media a Fad?

Networking

Where do struggling entrepreneurs seek help?

According to Jan Norman, small-business columnist.... Where do entrepreneurs turn for information and help in a recession? Most likely to industry networking groups and events, according to a soon-to-be-released study from Ventureneer an interactive information sharing web site. http://jan.freedomblogging.com/2009/08/30/where-do-struggling-entrepreneurs-seek-help/20905/ John Bradley Jackson

Uncategorized

Why Do You Exist?

Now that is a heavy question, is it not? Yet, there must be some reason that you are here on this planet at this time. This type of question can motivate some to study philosophy and others to enter the seminary. Or, you could consider good old fashioned denial and