Social Media

A collection of 34 posts

Social Media

Audit Your Social Media Strategy in 8 Steps

A social media audit is an essential component of a smart social media strategy. It means researching all your different social media accounts and honestly taking a look at how you’re doing. Are you reaching the people you want to reach? Are they engaged with your content? Are you

Social Media

Social Media Misbehavior

Nobody's perfect. In the age of lightning-fast social media, mistakes can happen fast. Even if you delete them or apologize, the effects can linger. Some social media mistakes are obvious, but there are other, more subtle social media blunders you may be making. Here are some social media

Blogs and Blogging

Undue Self-Promotion?

Self-promotion is tricky.  Whether online or in-person, you want to promote your business or cause, but don’t want to appear annoying or boastful.  When does healthy self-promotion cross the line?  How can you avoid common pitfalls that make you seem big-headed or bothersome? From a personal branding standpoint, the

Social Media

Social Media Management

Who should “own” social media at your firm? The Marketing department? The firm’s Public Relations Agency? The IT Department? Everyone? The answer will vary depending on the size of your company, resources available, culture, and social media goals. For many companies, social media is owned by various departments with

Social Media

Pinterest Generates More Referral Traffic Than Most

You have probably heard the buzz surrounding Pinterest, an image-sharing platform that links products back to their websites. According to Shareaholic, an online sharing service, Pinterest has generated more referral traffic than Twitter, StumbleUpon, Bing, and Google. Back in January, Pinterest first beat LinkedIn, and YouTube – combined.  In February, Pinterest

Search Engine Optimization

Social Optimization for Your Website

It is important to make your website friendly for social sharing. This means being flawlessly connected to social networking websites, and encouraging social interaction on your website in general. We’ll address both aspects of social optimization and also provide some general tips. Make it easy for users to interact

Social Media

When Should I Publish or Post Online?

If your goal is to reach as many people in your target demographic as possible, then here’s the bottom line: Know your audience. For many people, this means posting during high-traffic times online. Research firm iMedia Connection says that page views fluctuate based on the time of day.  The

Advertising

The Busyness of New Age Marketing

A recent article titled "The Busy Trap" by New York Times columnist Tim Kreider got me thinking about the busyness in my own life and the current state of what I call "new age marketing." This is a powerful article and it sadly describes my own

Social Media

How Long Before a Link or Post Becomes Obsolete?

The short answer: not very long at all. When you post a link or something else online, you have probably noticed that people will “Like” or comment mostly within the first few hours after posting.  After a couple of days, the post is all but forgotten, and the chances of

Social Media

Is Social Media Evil?

There are some who believe that social media is the root of all evil, or at the very least it is making us dumber.   Whether you love to tweet, post, and blog or dislike social media altogether, it is undeniable that it has taken the world by storm.  Rapid social

Organizational Behavior

Friendship Redefined

Where would we be without friends? Friends can help piece together a broken heart and get us through all the twists and turns that life throws our way. We share fun-filled memories, secrets, and inside jokes with our friends. In the words of Ralph Waldo Emerson, “A friend may well

Blogs and Blogging

What Is a Community Manager?

I get asked this a lot. A community manager manages a specific community and/or social platform for an organization. He or she may wear many hats including brand champion and engagement specialist for that community. The community manager may be tasked to create and manage content. In a nutshell,

Social Media

Social Media Privacy

Facebook used to be the poster child for confusing privacy updates and changing its settings more often than a celebrity changes outfits. And while Facebook still gets plenty of criticism, it’s no longer alone. Today, nearly every major social platform including Instagram, TikTok, X (formerly Twitter), and LinkedIn, has

Email Marketing

Mobile Devices Need Mobile Friendly Websites

Mobile devices are quickly being adopted by consumers. The Nielsen Company provides a view of the device usage and audiences in the U.S for 2010. * Number of Mobile Phone Users (13+): 228M * Percentage of U.S. Mobile Subscribers with Smartphones: 31% * Number of mobile phone web users: 83.2M

Search Marketing

Deja New Marketing

My new book called Deja New Marketing is now available as an ebook on Amazon. Here is a synopsis of the book: Have you ever had the feeling that you have experienced a sales and  marketing challenge before, but were uncertain about what to do next?  Have the conventional tools

Advertising

QR Codes: The Next Mobile Wave

"Quick response" codes or “QR codes” as they are more commonly known, are little bar-codes which can be read and scanned by your smartphone. The codes can be stored with no typing required. URLs are the most commonly scanned QR codes and the typical message is to visit

Advertising

Nurturing Relationships With Social Media

Facebook, LinkedIn and Twitter have replaced the water cooler as the customer hangout. Business owners need to understand that social networks have quickly become the preferred way to communicate for many people. This means that many of the conventional ways to promote and sell products and serices

Social Media

1 Out 3 Minutes on the Web is on Facebook

1 Out 3 Minutes on the Web is on Facebook. Facebook is the real deal. In fact, it is changing our culture, our recreation, and our work. It consumes us. Don’t believe me? Read on. Check out the blog on my new book website www.dejanewmarketing.com. John Bradley

Social Media

1 Out 3 Minutes on the Web is on Facebook

Facebook is the real deal. In fact, it is changing our culture, our recreation, and our work. It consumes us. Don’t believe me? Read on. Market research firm Morpace says, “U.S. Facebook users are on the (Facebook) site for 1 of every 3 minutes of time spent online.

Advertising

Global Mobile Device Growth Explodes

Research indicates that mobile devices are being adopted at a rate of 3-4 times that of PCs globally. What’s the big deal you ask? In a nutshell, we are witnessing a disruptive technology on a global scale. An edge that developed countries have held for the past decade (or

Advertising

People Trust Social Media More Than Advertising

Paul Gillin, author of The New Influencers,  wrote about the impact of social media. One of his key points was that 78% of consumers trust each other more than they trust advertising – which is why they hang out at Facebook, read blogs, and seek out recommendation sites. For all intents

Social Media

Short & Clever Twitter Bios

In the age of Twitter and pandemic-like Adult ADD, it is increasing important to be able to describe who you are or what you do in a few short words or phrases. The words chosen must quickly communicate your value proposition, be search friendly, and fit within the short space

Social Media

Flock - Social Media Browser

I have been using Firefox as my web browser for years now. It is fast, has a lot of extensions and it just seems to fit my needs. Basically, I was not in the market for a new web browser when I came across Flock. Flock is billed as the

Blogs

CEOs and Social Media

A lot gets written about social media and how companies do or don't use it effectively. Seldom do you find evidence of how CEOs have responded to or embraced it. My favorite social media blog, Mashable, offers some insight with this article: "How CEOs are Using Social

Advertising

Déjà Vu

Have you ever had the feeling that you have experienced a sales and marketing challenge before, but were uncertain about what to do next?  Have the conventional tools become less effective for you? You tried direct mail, networking, print advertising, and cold calling. Nothing seems to work anymore. Welcome to