Old Words, New Words
The words we use to describe marketing and sales have changed over the years. Here is a quick vocabulary update:
New Products Should Solve Your Customer’s Problems Not Yours
“We try very genuinely to design products that solve problems. They are not about self-expression. What we are trying to do is design something that when you see it you really wonder if it’s been designed at all because it seems so obvious and so inevitable and so simple.” Jonathan Ive, Apple at the 2006…
Twenty-Somethings Make Great Entrepreneurs
You are never too young to be an entrepreneur. In fact, younger may be better. Yet, when we think of entrepreneurs, we most often think of a mid-career executive who takes the plunge and starts a new business. He or she can bring a veteran’s management skills, along with hard fought street-savvy to the new…
Is Niche Marketing like Guerrilla Warfare?
Some people will tell you that niche marketing can be like jungle warfare and that you must conduct battle like a “guerilla soldier.” You may have heard the term “guerrilla marketing” used by others. Admittedly, this is a powerful image but I believe that this paramilitary characterization puts the focus on the wrong parties: you…
Speak To Me in Plain English
“Our value proposition is leveraged on our legacy-system-enabled protocols which provide strategic global connectivity. It is our goal to maximize shareholder value while being proactive, cost efficient, customer-centric, and quality driven.” Huh? What did you say? When I hear words like this my eyes glaze over and I don’t listen. I bet that I am…