You are never too young to be an entrepreneur. In fact, younger may be better. Yet, when we think of entrepreneurs, we most often think of a mid-career executive who takes the plunge and starts a new business. He or she can bring a veteran’s management skills, along with hard fought street-savvy to the new…
Some people will tell you that niche marketing can be like jungle warfare and that you must conduct battle like a “guerilla soldier.” You may have heard the term “guerrilla marketing” used by others. Admittedly, this is a powerful image but I believe that this paramilitary characterization puts the focus on the wrong parties: you…
“Our value proposition is leveraged on our legacy-system-enabled protocols which provide strategic global connectivity. It is our goal to maximize shareholder value while being proactive, cost efficient, customer-centric, and quality driven.” Huh? What did you say? When I hear words like this my eyes glaze over and I don’t listen. I bet that I am…