Public Relations 101: First, crash the plane. Second, declare the pilot a hero for not killing everyone. Third, blast the media with images of grateful passengers all chanting, “we did not die today.” Fourth, repeat the PR spinning until everyone forgets that the plane was not supposed to crash in the first place. Delta Flight…
Deja New Marketing author John Bradley Jackson moderated a panel on August 4, 2010 called “Social Media As a Revenue Generator.” The panel discussed the use of social media by small to medium size firms as a tool to enrich relationships on the web. The event included keynote speaker Kogi Group founder and CEO Mark…
In the age of Twitter and pandemic-like Adult ADD, it is increasing important to be able to describe who you are or what you do in a few short words or phrases. The words chosen must quickly communicate your value proposition, be search friendly, and fit within the short space allowed. For instance, on Twitter…
The internet age is one that has lost its personal touch, if not its humanity. Little personalization is done. Everything is digitized, automated, and delivered but is done without compassion or style. Letters are addressed to “Dear Occupant”; “Please insert your name here.” Seemingly, every letter received has a label created from a database by…
The internet age is one that has lost its personal touch, if not its humanity. Little personalization is done. Everything is digitized, automated, and delivered but is done without compassion or style. Letters are addressed to “Dear Occupant”; “Please insert your name here.” Seemingly, every letter received has a label created from a database by…
CSUF Entrepreneurship is looking for consulting clients for the MBA capstone strategy course. The team would conduct a three year strategic plan evaluating all aspects of the business. A typical team of 5-6 MBA students puts in over 300 hours on the custom project. Space is limited and the semester kicks off in a few…
How valuable is social media to Entrepreneurs? There is considerable debate about the answer to this question. A recent Wall Street Journal article provides a critical view about social media as a sales tool —- and this is exactly the problem. Describing social media as a sales tool is like saying that advertising sells products.…
I just finished reading a book called “Cowboy Values: Recapturing What America Once Stood For” by James P. Owen. While I chose this book for my own reading pleasure, it became immediately apparent to me about how the values of the American cowboy described by Owen need to be practiced by current day entrepreneurs. For…
Now that is a heavy question, is it not? Yet, there must be some reason that you are here on this planet at this time. This type of question can motivate some to study philosophy and others to enter the seminary. Or, you could consider good old fashioned denial and avoidance to dodge the question—why…
A good domain name should have the following elements: 1. It should be easy to spell. Avoid hyphens, double letters or funny spellings. Hyphens get confused with underscores. Double letters can cause confusion. Unusual or clever spelling gets us all in trouble. 2. Domains ending in .com are preferred but .net and .us are becoming…