One important part of a public relations effort is the compilation of a press kit. A press kit provides summary information about the company for the media. That info could include recent press releases, a company backgrounder, bios of key executives, product specifications, and anything else the media might need to know about the company.…
Too many press releases beat the drum about new product releases, product features, and the daring follies of egomaniac CEOs. Most this crap is just plain vanity and worthless to their audience. Can you hear the delete key tapping away? Good PR informs that reader about matters to them, not the authoring company. To this…
Yes, there are still things to be invented. How about square watermelons and glass floor mats? Japanese urban dwellers live in notoriously small houses and apartments which in turn have tiny refrigerators. Watermelons are considered a delicacy in large part because of their size and storage issues. Because of this storage issue, watermelon is a…
A prime objective of a public relations effort is to secure an interview on radio. While these opportunities can be stressful, I find that preparation is the key. “This President is going to lead us out of this recovery”, said Dan Quayle, Vice President of the United States in response to a simple question by…
Creating publicity with public relations is a lot of hard work but studies show that PR is 8-10 times more believable than advertising. Getting your name in the newspaper, in the trade press, on the internet, on the radio, or on television helps build credibility and helps build your brand. A PR strategy has the…
I had a reminder this week why “article marketing” is so effective. If you read my blog with any regularity you know that I am a big believer in this exciting marketing technique. I received a call this week from MSNBC asking me to join a panel on “Niche Marketing”. A TV producer had read…
The headline above is an actual headline from BusinessWeek Online from August 13, 2007. The story that followed described new technologies which help monitor bridges and how experts who can analyze the results are in short supply. This article was written in the wake of the recent Minneapolis bridge collapse disaster. The message is simple:…
Run for the hills! We are being invaded by monstrous sea creatures! All is lost! This is an actual headline from the Associated Press on 7/25/2007, which describes the increased sightings of seven foot squid off the coast of California. Yet, if you take the headline literally, Armageddon has come. This is the power of…
It’s time for an “extreme makeover” of your current thinking about what makes a great marketing and public relations strategy. The traditional methods of marketing and PR are quickly becoming ineffective; if you don’t know what I mean, you soon will.
Unlike advertising and public relations which create publicity and awareness, product promotion delivers a call to action. Typically, the call to action is for the customer to buy now; often there is an incentive offered to encourage the customer to do so.