Small companies don’t have to invest in expensive marketing efforts to be successful. There are many things you can do to drive new business that are free or inexpensive. Here are a few 8 ideas to consider: 1. Make sure that your website is bursting with useful content for your readers and customers; give them…
Google, Yahoo!, MSN, ASK, and AOL are getting smarter. Trying to fool the major search engines is getting harder to do as the major search engines continue to upgrade and refine the search algorithms to determine rank on web searches. Most website owners rely upon the expertise of Search Engine Optimization (SEO) consultants to help…
Strategy is an overused and often abused word in the business community. People use the word strategy when they are in trouble or desperately need to change or need do something new. Losing market share and profits falling? Most people will tell you to get a new strategy. Strategy is a process that is about…
“Nothing happens unless first we dream.” – Carl Sandburg Dream big thoughts but it is better to build businesses upon little ideas. The most common strategic marketing mistake is to think too big. So, the answer is think small. Think niche. By focusing on a niche, you become expert at providing your product or service.…