Small companies don’t have to invest in expensive marketing efforts to be successful. There are many things you can do to drive new business that are free or inexpensive.
Here are a few 8 ideas to consider:
1. Make sure that your website is bursting with useful content for your readers and customers; give them a reason to come back to your site.
2. E-mail newsletters can be a great tool to stay in touch with your customer list. I recommend that you send this newsletter quarterly since email databases can go stale quickly. The bounce-backs need to be removed from your list and replaced with current email addresses.
3. Reciprocal links can increase search engine rank, so be sure to post links of your business partners on your website. For this to work, they have to reciprocate and post your URL.
4. eBay can be a great alternative channel for distribution. You can move old merchandise and drive traffic to your store or website.
5. Cross links are similar to reciprocal links with the difference being that you own the other site. This technique applies to people who have multiple websites. Beyond just the link, you can also cross advertise.
6. Article marketing is a great tool to promote yourself as an expert. Check out www.ezinearticles.com.
7. Press releases can be sent to your media list and customers to build awareness. PR is 7-10 times more effective than advertising.
8. Your signature line helps people stay in touch with you so be sure to include your name, title, company, address, email, and phone. Duh!
Marketing can be free or inexpensive.
John Bradley Jackson
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