Astroturfing
Recently, I have written about the merits of viral marketing as a novel technique to get your message out to your target market.
Marketing to Baby Boomer Women
Author Marti Barletta recently coined the phrase “Prime Time Women” to describe women over 50 years old, which she says “was an attempt to move away from the misleadingly negative connotations of phrases like “mature women” or worse, “middle-aged women.”
Anchors Away
When negotiating, it is legend that he or she who speaks first loses (or wins less). While I agree that “silence is golden”, you will often be required to make an offer to get the negotiation started.
Cause Marketing is for the Birds
Procter and Gamble, manufacturer of Dawn Liquid Dishwashing Detergent, has scored a public relations home run with their recent advertising campaign that describes how the International Bird Rescue Research Center endorses the use of Dawn to clean up birds that get “oiled” by oil spills.
Women Hate Negotiation
I recently read “Women Don’t Ask: Negotiation and the Gender Divide”, a book written by Linda Babcock and Sara Laschever that explored the subject of women and negotiation. I was frankly shocked by the findings in this book.
Negotiation Japanese Style
The Japanese are world class negotiators and do business very differently than their American counterparts.
Wanted: Temporary Chief Marketing Officer
Turnover at the C-level is at an all time high, which is makes selling to this crowd harder and harder. It seems that just when you get to know them, or even get them to return your phone calls, they are history.
What The Heck Is YouTube?
You may have heard or read the headlines about Google buying YouTube for $1.65 billion, but secretly asked yourself. “What the heck is YouTube?”
Viral Advertising: “Will it Blend?”
If you have frequented this blog, you may have read about the merits of “viral advertising”, which is a relatively new term that refers to marketing techniques that use social networks (i.e. MySpace, your e-mail buddy list, etc) to pass along messages, e-mails, or video clips.
Advertising on MySpace
Unless you have been living in a cave, you probably have heard about MySpace. Undoubtedly the best example of “social networking’, MySpace dominates the internet with over 100 million members. Membership is mostly teenagers and “twenty-somethings”, but the membership spans five-year-olds to grandparents. You may be next.