Websites - John Bradley "JJ" Jackson

John Bradley "JJ" Jackson

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A collection of 36 posts

A Google-dominated World

A Google-dominated World

Google remains the undisputed leader in search. Despite the efforts of competitors like Microsoft’s Bing and lesser known engines, Google continues to dominate the market. As of 2025, it controls over 90% of global search traffic, shaping how people access information and how businesses reach customers. Google’s ranking

A Picture Equals 1000 Words

A Picture Equals 1000 Words

Photography allows us to capture life’s most important events. We can immortalize famous moments in history, beloved relatives, young children before they grow up, our holidays, vacations, and much more. Images connect with us – instantly – on an emotional level that the written word simply cannot compete with. The rapidly

90% Own Smartphones

90% Own Smartphones

The LA Times reported this August that for the first time, more than 90% of Americans own smartphones. The fact that most Americans today have smartphones means that business and culture at large are changing. Employees are often expected to be on-call to answer emails at night and on weekends.

6 Tips for Writing Excellent Web Copy

6 Tips for Writing Excellent Web Copy

There are countless folks posting web copy on the internet these days, and it may seem daunting to create unique, compelling content that’s truly readable. The following tips will help jump-start your web copy pursuits. These tips will help you create web copy that captures your target audience’s

Domain Names

Your domain name is your online identity. It is the first thing people know about your website and therefore it is the first thing people know about you as an online presence. Like it or not, before someone even reaches your home page, they have already made a judgment about

How Search Engines Really Find You in 2025

Search Engine Optimization

How Search Engines Really Find You in 2025

Search engines are still the primary way customers discover you online. But the way they decide who gets found has evolved a lot. At its core, the goal hasn’t changed: if your website can’t be found, it might as well not exist. The biggest search engines today such

Search Engine Optimization

The Web is Hard and Expensive

Many people cling to an old fashioned notion that the web is easy and cheap. The new reality is that the web is hard and expensive. The first goal of a website is to be found and that means building a website that is optimized for search. With Google commanding

Search Engine Optimization

Google Dominates Search

Google is the big dog of search on the web. No other firm really counts. Here is why. ComScore, a leading score keeper on the web, just released its tabulation of the U.S. search marketplace. According to ComScore, "In September 2009, Americans conducted 13.8 billion core searches,

Name That Domain

A good domain name should have the following elements: It should be easy to spell. Avoid hyphens, double letters or funny spellings. Hyphens get confused with underscores. Double letters can cause confusion. Unusual or clever spelling gets us all in trouble. Domains ending in .com are preferred but .net and

Only Three Colors Needed

When choosing colors for your website, a good “rule of thumb” is three colors are best. Three hues are all it takes to create a mood or atmosphere. More colors than that and your site could end up looking more like a kaleidoscope. For most websites, the goal of color

Search Engine Optimization

How the Web Was Won

If the internet is the Wild West, then search engines are the gunslingers---they decide what sites will be visited or not. If the search engines don’t like your site, you just won’t get found. If you look at the market share of the search engines, Google is by

Swahili Spoken Here

The language of the web sometimes resembles Swahili and this is especially true with domain names. Coming up with a domain name with a .com suffix that matches your company name or offering is darn near impossible. The first thing you have to ask yourself is should your business or

Questions to Ask Before a Negotiation

Good negotiators are prepared. It first begins with knowing what you want. Additionally, good negotiators anticipate the wants and needs of the other party. You need to ask yourself a few basic questions: 1. What do you wish for? 2. What do you deserve? 3. What must you have? 4.

Drive Website Traffic With On-line Activities

As a follow up to my last blog about driving web traffic with off-line activities, here are some ideas about how you might drive traffic to your website using the web. Pay-Per-Click Advertising. This can be done with Google, Yahoo, MSN, and many others. If done right, this is cheap

Off-line Activities Drive Website Traffic

When you think about methods to drive visitor traffic to your website, I bet you mostly think of web related activities. These on-line activities are great, but don’t overlook the offline methods which can be surprisingly effective. Here are few ideas: Signage- If you have a bricks and mortar

Getting Found on the Internet

Getting found on the Internet is what really matters in web marketing. No matter how great your offering is, you are nowhere if they cannot find you. To be found you need “rank” and “frequency”. According to marketing writer Seth Godin, when there are 2 million Google matches for a

Paid Inclusion Versus Pay Per Click Advertising

So what is the difference between paid inclusion and pay per click advertising ? First, let’s agree to a few definitions. Paid inclusion is a search engine marketing product where the search engine company charges fees related to the inclusion of websites in their search index. Let’s new say

My Google AdWords Campaign Was Shut Down- Part 2

As mentioned in my previous blog entry, my Google Adwords campaign was suspended because of "malware". Additionally, my blog URL was flagged as potentially harmful to visitors. All in all, not the marketing message that I want send. After nearly two weeks of back and forth with Google

Optimize Your Website

Your website must be usable and friendly while helping the visitor get what they want whether it is information, entertainment, or to solve a problem. This is the value proposition of your website---to immediately give the visitor what they want. Anything less and the visitor will just click away never

Search Engine Optimization

How to Drive Traffic to Your Website

According to marketing guru Seth Godin, if there are 2 million Google matches for a search, the number one match gets 10,000 times more traffic as the number 40 match in the search. What this means is that if you don’t make it to the first 2 pages

Click Fraud

Online advertising has been hailed as one of the most effective and economical ways to reach customers in the new millennium. Google Adwords, Google Adsense, and Yahoo! Pay-Per-click are three of the more common publishers of online advertisements. Recently, Click Forensics, a web market researcher, determined that 13.7% of

Email Marketing

Spam, Spam, Spam

Thanks to Monty Python, the U.K. based comedy troupe from the seventies, “spam” became the symbol for mediocrity. Later spam became the symbol for unwanted e-mail from unknown senders. Spam is actually the trademark name for the Hormel Corporation canned meat product. SPAM was used by the U.S.

Spam, Spam, Spam

Thanks to Monty Python, the U.K. based comedy troupe from the seventies, “spam” became the symbol for mediocrity. Later spam became the symbol for unwanted e-mail from unknown senders. Spam is actually the trademark name for the Hormel Corporation canned meat product. SPAM was used by the U.S.