Uncategorized - John Bradley "JJ" Jackson

Experiential Learning

Experiential learning is the process of learning through experience, and is more specifically defined as learning through reflection on doing. David Kolb (Weatheread School of Management, 1984) states that “experiential learning is distinct from rote or didactic learning, in which the learner plays a comparatively passive role. In order to

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Tough Questions

Tough questions: Rebounding After COVID-19 How will your company recover and rebound from the impact of COVID-19? What must be done now to maximize your company’s performance in the months ahead? Our CSUF student teams are ready to help assess the opportunity for your firm. Beginning the second week

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How Can We Repair the Economy After COVID-19?

The phone rang unexpectedly earlier today. I was home in my personal bubble hiding from the Coronavirus and was safe with my family and my loyal golden retriever, Augie, by my side. Mandated by CSUF, I have been teaching my Entrepreneurship classes remotely and coaching startups in our Incubator by

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The Gig Economy Grows

The gig economy continues to expand at a remarkable pace, reshaping the U.S. workforce and the global labor market. In 2024, the number of freelancers in the United States reached an estimated 72.1 million people, representing nearly 40% of the entire U.S. workforce. This reflects a significant

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Finding Meaning

A lot of what we do in work and life is truly meaningless. We do these meaningless things because we think that we should do them or we think that we have to do them. But, is this really true? What if we just said no to the useless things

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I Am Sorry

“I am sorry.” While just three simple words, many people won’t or can’t say them. How could that be? For some people saying “I am sorry” is almost impossible to do. For these people apologizing is frightening and may be based on their own insecurities and self-doubt. Rather

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12 Tips for Better Business Cards

The ubiquitous business card is a critical tool for communicating your brand. Make sure it reflects your image and that you maximize its usefulness. Here are 12 tips for better business cards: 1. Print the card using color. Study after study shows that color printing significantly impacts the readers’ ability

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Leading a Sales Force During Difficult Times

Here is a blog written by Dr. Stephen Duarte: There is no question that the economic conditions have affected your revenue generating potential. The tendency is to get tougher on the sales force when revenue heads south, but you might want to rethink that strategy. Pressure is met with resistance!

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Professor Applauds "First, Best, or Different"

"I had great success using this book ("First, Best, or Different") for teaching university level marketing. The use of real world examples connects with the students. Student feedback was very positive. The book is fun to read." Dr. Nancy Merlino Food Marketing and Agribusiness Department, Program

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Free Website Software and Web Hosting!

Enter the First Annual CSUF & Crexendo Website competition and get Free Website Software and Web Hosting for the rest of the 2010/11 academic year! The First Annual CSUF and Crexendo Website competition begins in just three weeks. Over $20,000 in prizes. Register today!

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Delta Spins Airplane Crash as Hero Story

Public Relations 101: First, crash the plane. Second, declare the pilot a hero for not killing everyone. Third, blast the media with images of grateful passengers all chanting, “we did not die today.” Fourth, repeat the PR spinning until everyone forgets that the plane was not supposed to crash in

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Social Media As a Revenue Generator

Deja New Marketing author John Bradley Jackson moderated a panel on August 4, 2010 called "Social Media As a Revenue Generator." The panel discussed the use of social media by small to medium size firms as a tool to enrich relationships on the web. The event included keynote

Social Media

Short & Clever Twitter Bios

In the age of Twitter and pandemic-like Adult ADD, it is increasing important to be able to describe who you are or what you do in a few short words or phrases. The words chosen must quickly communicate your value proposition, be search friendly, and fit within the short space

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Personal Note Cards

The internet age is one that has lost its personal touch, if not its humanity. Little personalization is done. Everything is digitized, automated, and delivered but is done without compassion or style. Letters are addressed to “Dear Occupant”; “Please insert your name here.” Seemingly, every letter received has a label

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Personal Note Cards

The internet age is one that has lost its personal touch, if not its humanity. Little personalization is done. Everything is digitized, automated, and delivered but is done without compassion or style. Letters are addressed to “Dear Occupant”; “Please insert your name here.” Seemingly, every letter received has a label

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CSUF MBA Consulting Available Now

CSUF Entrepreneurship is looking for consulting clients for the MBA capstone strategy course. The team would conduct a three year strategic plan evaluating all aspects of the business. A typical team of 5-6 MBA students puts in over 300 hours on the custom project. Space is limited and the semester

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Social Media Expectations

How valuable is social media to Entrepreneurs? There is considerable debate about the answer to this question. A recent Wall Street Journal article provides a critical view about social media as a sales tool ---- and this is exactly the problem. Describing social media as a sales tool is like

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Cowboy Values and Entrepreneurs

I just finished reading a book called "Cowboy Values: Recapturing What America Once Stood For" by James P. Owen. While I chose this book for my own reading pleasure, it became immediately apparent to me about how the values of the American cowboy described by Owen need to

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Why Do You Exist?

Now that is a heavy question, is it not? Yet, there must be some reason that you are here on this planet at this time. This type of question can motivate some to study philosophy and others to enter the seminary. Or, you could consider good old fashioned denial and

Branding

Name That Domain

A good domain name should have the following elements: It should be easy to spell. Avoid hyphens, double letters or funny spellings. Hyphens get confused with underscores. Double letters can cause confusion. Unusual or clever spelling gets us all in trouble. Domains ending in .com are preferred but .net and

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Video Content for the Web

One of my former students, Ali Vaziri, has created an online television show which is part debate, part comic book, and part farce. Very funny stuff. This is TV of the future. Take a look at it at http://www.banterbiscuit.com/ John Bradley Jackson © Copyright 2009 All rights reserved.

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Visuals Help Communicate

If you want people to understand your presentation and remember your key points, be sure to use visuals. Studies show that 83% of learning occurs visually. This means that you need to replace or enrich your text with flowcharts, org charts, diagrams, charts and graphs.. By all means, add color

Business Planning

The Dehydrated Business Plan

There are times when a full business plan is not needed. Time may not allow for the creation of a full length plan or the reader might just want a shorter version. In this case, a dehydrated business plan is often chosen. This type of plan is a very brief

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Sales Forecasts at Startups

Forecasting sales at a start-up is part educated guess and part in-depth research. Forecasting can be tougher for a niche marketer since little existing data will be available. In this case, the entrepreneur knows best---assuming he or she knows the target market intimately. There is no substitute for knowing your

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Mantras

Need a quick way to communicate the company mission or your personal mission? Then consider a mantra. Traditionally, a mantra is a sacred syllable, phrase, or verse associated with deep meditation or prayer. Applied to people and organizations, mantras help people focus on what is important. Nowadays, a mantra is