Need a quick way to communicate the company mission or your personal mission? Then consider a mantra.

Traditionally, a mantra is a sacred syllable, phrase, or verse associated with deep meditation or prayer. Applied to people and organizations, mantras help people focus on what is important.

Nowadays, a mantra is three to five words about why your firm exits or even why you exist. No Shakespeare is needed. In fact, plain English is required (please, no business speak about “core competencies” or “strategic collaboration”). I suggest choosing words or a phrase that express how you are unique or special.

Your company mantra should be immediately understood by the guys down in shipping as well as the board members. Your personal mantra should be understood by e-mail readers and by your grandparents.

What is your mantra?

John Bradley Jackson
© Copyright 2009 All rights reserved.

P.S. Thanks to author Guy Kawasaki for reinventing the word mantra.

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