First of all, there are no rules for blogging.

I have written 300 blogs over the last two years about marketing, sales, and negotiation—the truth is that I am still learning how to blog. My blog has been read by thousands of readers across the globe. This is pretty cool when you think about it. If I can do it, you can do it.

With that said, here are a few recommendations for better blogging:

1. Keep your blogs short with no more than 500 words. Less than 250 words might even be better.
2. Save the big words for the lawyers. Instead, say what you mean and stop there.
3. Educate, inform, or offer opinion. Write about topics that will be interesting to your target audience.
4. Offer links to other resources. This is helpful to your readers.
5. Encourage readers to comment by asking their opinion.
6. Don’t expect a lot of comments since people are very busy.
7. Clever headlines help get your blog read.
8. Keywords help get your blog found.
9. End the blog on an up note or with a moral or with a suggestion or an incentive.
10. Postscripts always get read.

Blog on Dude.

John Bradley Jackson
© Copyright 2008 All rights reserved.

P.S. The first person to comment back on this blog gets a free copy of my book “First, Best, or Different”.

About the author
  1. Guilherme

    Nice post. How about my book?

  2. Guilherme

    Nice post. Now, can I get your book?

  3. Guilherme

    Sorry, I did’t mean to double post. And now it’s a triple post. : (
    Feel free to erase my comments.

  4. Guilherme,

    How about you send me a private email at with your contact info so that I can send the book.

    Are you a blogger? If so, tell me about it in your next comment.

    If not, what is stopping you?

    Thanks for reading my blog.


  5. Hi John,

    Thanks for the post as it’s perfect timing for me. I’ve been working with Kareena in building a new blog for our I Shop Glendora project called – it’s a local community blog that we’ve opened to multiple editors. Kareena and myself are the internal editors, but we’re looking for tips to share with our external editors and this post is a perfect recap of tips to share with them.

    Best Regards,


  6. Good Show Zack,

    I think people tend to want to “over think” blogging. While it is important that they be well written and edited, an individual blog should just address one topic. Short and sweet.

    Go do it!


  7. Evie

    Darn, so am i too late for the book?

  8. Nuts, I missed out on the book. Well I read it anyway but it makes a great gift to my sales people.

    As always this blog is very informative. I will use your principles in my own blog.


  9. Evie,

    Sorry, but a round of applause for second place.


  10. Sylvan,

    I rest my case about the power of incentives….

    Keep on blogging.


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