The market place may seem large, but it is really made up of many smaller markets with customers who share similar preferences or needs. These smaller markets are called market segments. Your target market is the market segment that you choose to serve.

Yet, to truly serve your target market, you need to be able to answer these basic questions:

Who are they?
What do they want to buy?
When do they want to buy?
Where do they want to buy?
Why do they want to buy?
How do they want to buy?

Until you can answer these questions fully, you don’t deserve their business.

John Bradley Jackson
© Copyright 2008 All rights reserved.

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