The marketing mix or the “4 Ps” were coined by author E. Jerome McCarthy in the 1950s and they are marketing gospel today: product, place, price, and promotion. • Product is the goods, services, or solutions that the provider delivers. This is really the end game for the entrepreneur since it is all about the…
Are we in a recession? It’s a technical issue for the economists to debate, but it is clearly a tough economy for many of us. So, what should you differently in this environment? Here are a few thoughts on what to do differently: 1. Advertise. If you read this blog with any regularity, you know…
Small companies don’t have to invest in expensive marketing efforts to be successful. There are many things you can do to drive new business that are free or inexpensive. Here are a few 8 ideas to consider: 1. Make sure that your website is bursting with useful content for your readers and customers; give them…
I am frequently asked about the difference between selling and marketing. Academically speaking, selling is a function of marketing, as is advertising, promotion, and pricing. Practically speaking, marketing is what happens before the phone rings and selling is what happens after you answer the phone. Marketing is all about understanding the customer’s needs, figuring out…
I am normally skeptical of free offers, but this one is legitimate.
Positioning is what the customer believes about your product’s value, features, and benefits; it is a comparison to the other available alternatives offered by the competition. These beliefs tend to based on customer experiences and evidence, rather than awareness created advertising or promotion.
The marketing mix or the “4 Ps” were coined by author E. Jerome McCarthy in the 1950s and they are marketing gospel today: product, place, price, and promotion.