John Bradley Jackson
John Bradley Jackson
Entrepreneur, Author, Professor
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Daily Archives: February 9, 2007

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Managing the Marketing Mix

The marketing mix or the “4 Ps” were coined by author E. Jerome McCarthy in the 1950s and they are marketing gospel today: product, place, price, and promotion.

February 9, 2007Leave a commentMarketing MixBy John Bradley Jackson
John Bradley Jackson
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