The entrepreneur who finds a customer segment that has been under served or overlooked can earn extraordinary rewards. Niche marketing requires that you focus on customers who cannot get what they want or need from their existing providers. For various reasons, mainstream firms will often innocently overlook or deliberately pass over customers with special needs;…
While everyone wants more or better, the key to getting what you want in a negotiation is to make sure the other party is also getting what they want. That means that you need to understand the true motivation of the other party. Understanding the other party’s true motivation is not hard. Sometimes, all you…
Mobile devices are quickly being adopted by consumers. The Nielsen Company provides a view of the device usage and audiences in the U.S for 2010. * Number of Mobile Phone Users (13+): 228M * Percentage of U.S. Mobile Subscribers with Smartphones: 31% * Number of mobile phone web users: 83.2M Why this matters is pretty…
My new book called Deja New Marketing is now available as an ebook on Amazon. Here is a synopsis of the book: Have you ever had the feeling that you have experienced a sales and marketing challenge before, but were uncertain about what to do next? Have the conventional tools become less effective for you?…