There are many books written about strategic marketing and the authors seem to delight in making it look really sophisticated and complex. In actuality, strategic marketing is really pretty simple. Strategic Marketing is about analyzing opportunities while answering three basic questions: – What might we do? – What do we do best? – What must…
You have 60 seconds to describe your business to an investor. What matters most to them and what will move them to invest in your business? Investors are not your customers, so don’t try to sell them product features or benefits. Investors are people that may want to “own” part of your company, so tell…
You are going to end up somewhere, so why not end up where you want to be? Organizations (and people) all have a purpose or a reason for being. Many call it a mission. That mission helps the firm to make good decisions that are consistent with its purpose. With a well written “mission statement”…
At the end of every e-mail is the signature line which tells the reader how to contact you. It also tells them a lot about you and your brand. Surprisingly, many people don’t take advantage of this last step in the communication process in an e-mail letter. The minimum contact information that you should include…
This is a reprint of a past blog on Business Concepts. A “business concept” is the first step in the process of starting a new venture. It typically describes a vision of what might be. It generally precedes the business plan and it begs feedback on the merit of the idea. A business concept speaks…