Public Relations - John Bradley "JJ" Jackson

John Bradley "JJ" Jackson

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Public Relations

A collection of 20 posts

Giving Bad News

Public Relations

Giving Bad News

Bad news isn’t wine. It does not improve with age. Sometimes you have to give bad news to customers. While this is never easy, a little preparation goes a long way to helping you get the job done. Start by gathering all the facts and preparing yourself emotionally. Put

Public Relations 101

Public Relations

Public Relations 101

Public Relations 101: Class is in session. First, crash the plane in the ocean. Second, declare the pilot a hero for not killing everyone. Third, blast the media with images of grateful passengers all chanting, “we did not die today.” Fourth, repeat as necessary until everyone forgets that the plane

Tell the Truth

The Lakota Sioux have a saying that reads "Mitakuye Oyasin". It means we are all related or come from the same place. This infers that everyone deserves respect and we that we need to be truthful with each other. Tell people the truth and you will get what

Demand for Super Yachts on the Rise

Public Relations

Demand for Super Yachts on the Rise

LONDON, England (CNN) -- Demand for the world's largest, most expensive yachts is on the rise ahead of the Monaco Yacht Show this week. "We've gotten the strongest forward order book that we've ever had. It's the best outlook we'

Think Wienermobile: The Evolution of Clickbait News

Public Relations

Think Wienermobile: The Evolution of Clickbait News

The Oscar Mayer Wienermobile made headlines years ago when it accidentally crashed into someone’s home. It wasn’t exactly world-shaking news — but it was splashed across the Yahoo! homepage, which, at the time, was one of the most visited websites in the world. Fast forward to today, and not

Public Relations

The Vatican on YouTube

YouTube has gone mainstream. Need some evidence? Pope Benedict XVI launched his own channel on YouTube. Supposedly this was done so the Catholic Church could connect with a younger audience. The church recognizes that the future rests on the shoulders of the younger generation. Church elders have been painfully aware

Public Relations

Press Kits

One important part of a public relations effort is the compilation of a press kit. A press kit provides summary information about the company for the media. That info could include recent press releases, a company backgrounder, bios of key executives, product specifications, and anything else the media might need

Public Relations

Public Relations is Vanity Gone to College

Too many press releases beat the drum about new product releases, product features, and the daring follies of egomaniac CEOs. Most this crap is just plain vanity and worthless to their audience. Can you hear the delete key tapping away? Good PR informs that reader about matters to them, not

Public Relations

Square Watermelons and Glass Floor Mats

Yes, there are still things to be invented. How about square watermelons and glass floor mats? Japanese urban dwellers live in notoriously small houses and apartments which in turn have tiny refrigerators. Watermelons are considered a delicacy in large part because of their size and storage issues. Because of this

Public Relations

Radio Interviews

A prime objective of a public relations effort is to secure an interview on radio. While these opportunities can be stressful, I find that preparation is the key. "This President is going to lead us out of this recovery”, said Dan Quayle, Vice President of the United States in

Public Relations

Public Relations Primer

Creating publicity with public relations is a lot of hard work but studies show that PR is 8-10 times more believable than advertising. Getting your name in the newspaper, in the trade press, on the internet, on the radio, or on television helps build credibility and helps build your brand.

Article Marketing

More Proof that Article Marketing Works

I had a reminder this week why “article marketing” is so effective. If you read my blog with any regularity you know that I am a big believer in this exciting marketing technique. I received a call this week from MSNBC asking me to join a panel on "Niche

Public Relations

“How to Sense Impending Doom”

The headline above is an actual headline from BusinessWeek Online from August 13, 2007. The story that followed described new technologies which help monitor bridges and how experts who can analyze the results are in short supply. This article was written in the wake of the recent Minneapolis bridge collapse

Marketing Communications

Jumbo Squid Invade California

Run for the hills! We are being invaded by monstrous sea creatures! All is lost! This is an actual headline from the Associated Press on 7/25/2007, which describes the increased sightings of seven foot squid off the coast of California. Yet, if you take the headline literally, Armageddon

Extreme Makeover: Marketing and PR Edition

It’s time for an “extreme makeover” of your current thinking about what makes a great marketing and public relations strategy. The traditional methods of marketing and PR are quickly becoming ineffective; if you don’t know what I mean, you soon will.

Product Promotion Turns Prospects Into Customers

Unlike advertising and public relations which create publicity and awareness, product promotion delivers a call to action. Typically, the call to action is for the customer to buy now; often there is an incentive offered to encourage the customer to do so.

Public Relations

Effective PR: A Reporter's Perspective

PR is very hard work and publicity is very hard won. One way to approach your PR effort is to put your self in the editor’s or reporter’s shoes. They have really hard jobs, too. They are bombarded daily with press releases and phone calls from well meaning entrepreneurs who just want a little public

Public Relations

Public Relations Promises Publicity

People often confuse public relations with advertising. PR is the effort that creates publicity for your product, service, or company; this publicity is perceived as not being paid for by the company or individual. PR is communicated by third parties such as newspapers, radio, television, or e-zines

Public Relations

Public Relations Strategy Essentials

Creating publicity with public relations is a lot of hard work but studies show that PR is 8-10 times more believable than advertising. Getting your name in the newspaper or in the trade press helps build credibility and helps build your brand.