"Nothing happens unless first we dream.” * Carl Sandburg Dream big thoughts but it is better to build businesses upon little ideas. The most common strategic marketing mistake is to think too big.  So, the answer is think small. Think niche. By focusing on a niche, you become expert at

Visit any running store, bike shop, or supermarket and you will be stunned at the selection of nutrition bars along with all the outrageous benefits claimed: low carbohydrate, high protein, low fat, organic, low sugar, low calorie, etc. While some are truly nutritious, others are carefully disguised

Niche marketing can take on many forms with the basic foundation being that the solution provides for an overlooked or underserved customer segment.

The essence of niche marketing is to a create solution for a market that is overlooked or not served at all. The market must be big enough to make a living, but not so big that everyone will want a piece of it. You need to listen and study the needs the mark. If your solution is on the mark, the mar

What I love about this example of niche marketing is the passion involved. The Corvette Mike staff all love Corvettes. The customers that buy cars there love Corvettes. It is “gear-head” heaven. The stores are a fountain of knowledge about the different years and model types. And, they offer every a